Cookie Policy
This Cookie Policy explains how we use cookies and similar tracking technologies when you visit our online gaming platform. As a UK-based operator providing horse racing betting and casino services, we are committed to transparency regarding data collection and processing. This policy outlines the types of cookies we deploy, their purposes, and your rights to manage these technologies in accordance with UK data protection legislation and the Privacy and Electronic Communications Regulations. Last updated: January 23, 2026.
What Are Cookies
Cookies are small text files that are stored on your device when you visit our website. These files contain information that helps us recognise your browser and remember certain details about your preferences and activities. Cookies serve various purposes, from ensuring basic website functionality to providing personalised gaming experiences and targeted promotional content. In the context of online gambling services, cookies play a crucial role in maintaining secure gaming sessions, preventing fraud, and complying with regulatory requirements imposed by the UK Gambling Commission.
Similar technologies include web beacons, pixel tags, and local storage objects that function comparably to cookies. These technologies collect information about your browsing patterns, device characteristics, and interaction with our gaming platform. We utilise these tools to enhance user experience, optimise website performance, and ensure compliance with responsible gambling obligations. Understanding how these technologies work empowers you to make informed decisions about your privacy whilst enjoying our betting and casino services.
Types of Cookies We Use
Our platform employs several categories of cookies, each serving distinct purposes in delivering comprehensive online gambling services. We classify our cookies based on their functionality and duration:
- Essential Cookies: These are fundamental for website operation and cannot be disabled. They enable basic functions such as secure login, session management, and payment processing for deposits and withdrawals.
- Performance Cookies: These collect anonymous information about website usage, helping us understand which pages are most popular and identify technical issues that may affect user experience.
- Functionality Cookies: These remember your preferences and settings, such as language selection, betting slip configurations, and favourite games, providing a personalised gaming environment.
- Targeting Cookies: These track your browsing behaviour to deliver relevant promotional offers, bonus opportunities, and marketing communications tailored to your gaming interests.
- Security Cookies: These detect fraudulent activity, prevent unauthorised access, and ensure compliance with anti-money laundering regulations and responsible gambling measures.
- Analytics Cookies: These provide detailed insights into user behaviour, game performance, and platform effectiveness, enabling continuous improvement of our services.
How We Use Cookies
Cookies enable us to provide secure, efficient, and personalised gambling services whilst maintaining compliance with UK regulatory standards. We use these technologies to authenticate your identity during login procedures, maintain your gaming session securely, and remember your account preferences and settings. This ensures seamless transitions between different sections of our platform, from sports betting markets to casino games and live dealer tables.
Furthermore, cookies help us detect and prevent fraudulent activities, monitor responsible gambling indicators, and implement self-exclusion measures when required. We analyse cookie data to understand user preferences, optimise game offerings, and develop targeted promotional campaigns that align with individual gaming interests. This data-driven approach enables us to enhance overall user satisfaction whilst ensuring adherence to fair gaming practices and consumer protection standards mandated by UK gambling legislation.
Cookies also facilitate technical functions such as load balancing, error tracking, and performance optimisation. We monitor website speed, identify technical issues, and ensure consistent service availability across different devices and browsers. This technical infrastructure supports uninterrupted gaming experiences and maintains the high-quality standards expected by our UK-based customers.
Third-Party Cookies
Our platform may incorporate third-party cookies from carefully selected partners who assist in delivering comprehensive gambling services. These external providers include payment processors, software developers, marketing platforms, and regulatory compliance tools. Each third-party partner operates under strict data protection agreements that ensure your personal information remains secure and is used only for specified purposes.
Gaming software providers may deploy cookies to enhance game functionality, track jackpot contributions, and ensure fair random number generation. Payment service providers use cookies to facilitate secure transactions, prevent fraudulent payments, and comply with financial regulations. Marketing partners may place cookies to measure campaign effectiveness and deliver targeted advertisements across various digital channels.
We regularly review our third-party partnerships to ensure they meet UK data protection standards and align with our commitment to user privacy. You can find detailed information about specific third-party cookies in your browser settings and through our cookie management tools. We maintain transparency regarding these partnerships and provide mechanisms for you to opt out of non-essential third-party tracking.
Cookie Consent and Management
Upon your first visit to our platform, we present a comprehensive cookie consent banner that explains our use of cookies and requests your permission for non-essential categories. You can provide granular consent for different cookie types, allowing you to accept only those technologies that align with your privacy preferences whilst ensuring essential website functions remain operational.
Our cookie management centre provides detailed control over your consent choices. You can access this tool at any time to review, modify, or withdraw your consent for specific cookie categories. Changes to your cookie preferences take effect immediately, though some modifications may require you to refresh your browser or log in again to ensure proper implementation.
We respect your right to withdraw consent and provide clear mechanisms for managing your cookie preferences. However, please note that disabling certain cookies may impact website functionality, limit access to personalised features, or affect the overall quality of your gaming experience. We strive to minimise these impacts whilst respecting your privacy choices.
Managing Cookies in Your Browser
Most web browsers provide built-in tools for managing cookies and controlling how websites store information on your device. You can configure these settings to block all cookies, accept only first-party cookies, or receive notifications before cookies are stored. Here are instructions for managing cookies in popular browsers:
- Chrome: Access Settings > Privacy and Security > Site Settings > Cookies and site data. Configure permissions and delete stored cookies as needed.
- Firefox: Navigate to Options > Privacy & Security > Cookies and Site Data. Adjust settings and manage stored data through available controls.
- Safari: Go to Preferences > Privacy > Manage Website Data. Configure cookie acceptance policies and remove stored information.
- Edge: Access Settings > Site permissions > Cookies and site data. Customise cookie handling and clear stored data when required.
- Opera: Navigate to Settings > Privacy & security > Site Settings > Cookies and site data. Configure preferences and manage stored cookies.
Please note that completely blocking cookies may prevent you from accessing certain features of our gambling platform, including secure login, payment processing, and personalised gaming experiences.
Data Retention and Security
We retain cookie data only for as long as necessary to fulfil the purposes outlined in this policy or as required by UK regulatory obligations. Session cookies are automatically deleted when you close your browser, whilst persistent cookies remain on your device until their predetermined expiration date or until you manually remove them. We regularly review our data retention practices to ensure compliance with privacy regulations and minimise unnecessary data storage.
All cookie data is protected through industry-standard security measures, including encryption, secure transmission protocols, and access controls that limit data handling to authorised personnel only. We implement regular security audits, vulnerability assessments, and penetration testing to ensure our cookie management systems remain secure against potential threats and unauthorised access attempts.
In the event of a data breach affecting cookie information, we will notify relevant authorities and affected users in accordance with UK data protection requirements. Our incident response procedures ensure prompt identification, containment, and resolution of security issues whilst minimising potential impact on user privacy and platform security.
Your Rights and Contact Information
Under UK data protection legislation, you have specific rights regarding the personal information collected through cookies. These include the right to access your data, request corrections to inaccurate information, object to certain processing activities, and request deletion of your personal information where legally permissible. You can exercise these rights by contacting our data protection team through the communication channels provided on our website.
We are committed to responding to your privacy requests promptly and thoroughly. Most requests will be processed within one month, though complex cases may require additional time. We will keep you informed throughout the process and provide clear explanations of any actions taken regarding your personal information and cookie preferences.
If you have concerns about our cookie practices or believe we have not adequately addressed your privacy rights, you may lodge a complaint with the Information Commissioner’s Office (ICO), the UK’s data protection regulator. We encourage you to contact us first so we can work together to resolve any issues and improve our privacy practices based on your feedback.